FROM THE SKY DOWN TRAILER

The CHALLENGE: We knew U2 fans would be excited for this but how do you get the non-fans interested in seeing a documentary about a band they may not care that much about?

The SOLUTION: Position the film as a story about universal themes - friendship, creativity, loyalty, family, and humanity.

The SCRIPT:
Graphics appear as the U2 song “ONE” plays.

GRAPHICS: IN 2011
U2 RETURNED TO HANSA STUDIO IN BERLIN
TO TELL THE STORY
IN THE ONE PLACE
AT THE ONE TIME
OF THE ONE ALBUM
THAT CHANGED EVERYTHING

FROM THE ACADEMY
AWARD-WINNING DIRECTOR
OF ‘AN INCONVENIENT TRUTH’
AND ‘IT MIGHT GET LOUD’
FROM THE SKY DOWN

The RESULT: The creative for this campaign was widely applauded, including by U2.