MONEYBALL - SONY - TRAILER
The CHALLENGE: Sell a sports movie where the main character isn’t an athlete and nearly all the action and key moments happen off the field.
The SOLUTION: Position it as a story of disruption in America’s oldest pastime, with David figuring out a way to beat Goliath.
The TAGLINE:
WHEN THE NUMBERS DON’T ADD UP
YOU HAVE TO CHANGE YOUR GAME
The RESULT: Made over $110m at the box office, more than doubling its budget.
