CONTACT

PROFILE

With 16 years of experience on both the agency and brand side, I excel at developing creative concepts and overseeing their execution with broader marketing goals in mind. Whether I’m working on a movie, TV show, or campaign for the launch of a new gym brand, I’m a storyteller who loves to make creative that’s memorable, captivating, and evokes emotion. Some of my proudest career highlights include:

• Head writer for the teaser, trailer and TV marketing campaign for Squid Game - the most-watched Netflix show ever
• Developed engaging creative content for social and digital platforms promoting TheSuper Mario Bros. Movie, which achieved the largest global opening for animated film
• Concepted creative content for the Coda social and digital marketing campaign which received The Golden Trailer Award for “Most Innovative Advertising for a Feature Film” in2022
• Created concepts and taglines for Gold's Gym that tap into the brand’s iconic legacy while making it feel more inclusive and broadening its potential membership base

WORK EXPERIENCE

Lead Copywriter
The RSG Group

August 2023 - Present

• Oversee all copy for TV, digital, OOH, social, email, and website for three brands -Gold’s Gym, John Reed, and HEIMAT
• Work directly with the VP of Marketing to produce campaign strategy and direction
• Collaborate with marketing heads, graphic designers, and content creators to produce attention-grabbing creative

Senior Copywriter
The Refinery Creative

July 2016 - May 2023

• Oversaw writing for teasers, trailers, TV, special shoots, digital, creative content, and pitches
• Wrote on award-winning campaigns for notable films and television shows such as The Super Mario Bros. Movie, Squid Game, Ford v Ferrari, The Wheel of Time, Avengers: Infinity War, Rogue One: A Star Wars Story, Don’t Breathe, Beauty and the Beast, Thor: Ragnarok, Gifted, Super Troopers 2, House of Cards, The Masked Singer, and many others
• Worked with creative directors to concept on everything from overall strategy to campaign taglines

Senior Copywriter
Acme Trailer Co.

April 2009 - July 2016

• Wrote advertising copy for more than 100 film and television marketing campaigns
• Writing appeared in theatrical trailers and television spots for films and shows including Up in the Air, London Has Fallen, The Longest Ride, Saving Mr. Banks, No Strings Attached, and, Mcfarland, USA
• Oversaw final product delivery

SKILLS

• Highly creative and analytical; driven and proactive
• Lead writing team
• Client-focused and solution-oriented
• Thrive in fast-paced, ever-changing environments
• Excellent communication, interpersonal, and presentation skills
• Exceptional time management and project management; hyper-organized
• Regularly work cross-functionally with 5-6 teams
• Prolific creative writer; stays ahead of entertainment, marketing, and cultural trends
• Proficient in Google and Microsoft suites

Bachelor of Arts in Political Science

Tufts University

2002-2006