EVIL DEAD RISE - SONY - DIGITAL

The CHALLENGE: Grab attention for the reboot of a beloved cult franchise in an increasingly competitive environment. 

The SOLUTION: Create content that people will want to share by playing off of cultural events in the lead-up to the film’s release. Be funny and show just how scary this film is.

The RESULT: Grossed nearly $150m worldwide, rebooting the franchise for many future films.

The COPY:
HAPPY INTERNATIONAL WOMEN’S DAY
TO ALL THE STRONG WOMEN
WHO PUT UP WITH HELL