JOHN REED WEHO - THE RSG GROUP - GYM OPENING

The CHALLENGE: Attract members to the new WEHO JOHN REED gym, that was replacing a 24 Hour Fitness that charged much less for memberships.

The SOLUTION: Create an offer with lots of extra goodies, including the ability to bring friends along for workouts, who then might want to join themselves.

The RESULT: Signed up over 3,000 members in the first four months of opening, making it the biggest opening for any JOHN REED gym ever.