SQUID GAME - NETFLIX - TEASER

The CHALLENGE: How do you sell a foreign TV show with no recognizable stars to an American audience?

The SOLUTION: I focused the teaser script on the insane premise to hook the audience with the dark and disturbing world they’re about to enter. After that, all that was left to do is LET THE GAMES BEGIN.

The RESULT: Became Netflix’s most watched show of all time, with the teaser garnering tens of millions of views on YouTube.